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For example, 18-34-year-olds represent the largest ad audience on the site. Instagram’s audience demographics give you an overall picture of who uses the platform. Research your audienceĪ good social media strategy starts with a sound understanding of your audience.

We’ve got a full blog post explaining everything you need to know about Instagram Shopping if you want to focus on this particular aspect of using Instagram for business. Once your shop is approved, go to Settings > Business > Shopping, select your product catalog and tap Done.

You can check the status of your shop at any time by going to Settings > Business > Shopping. Tap Get started and follow the prompts to submit your shop for review.Tap Settings, then Business, then Set up a Shop.Once your catalog is full of products, it’s time to turn on Instagram’s shopping features. We’ve got a whole post on using Commerce Manager if you’d like more details on how this tool works. Click View catalog to open your catalog, then Add items to start adding products.Otherwise, click Upload product info, name your catalog and click Next. If you have a shop on an ecommerce platform like Shopify or Big Commerce, click Connect a partner platform and follow the prompts to create your catalog.Head to Commerce Manager and click Get Started, then select Create a catalog and click Get started again.You can do this in Meta’s Commerce Manager. To tag products in Instagram content, or to run certain kinds of Instagram ads, you need to create a product catalog. Organize Stories into saved collections, then add some polish with Highlight covers. Story highlights and covers: Instagram Story highlights are another way to maximize your profile real estate by providing more information about your brand or your products.Tap Edit Profile, then scroll down to Action Buttons. To use this feature, you need an account with one of Instagram’s partners. Action buttons: If relevant, you can add a button that allows customers to book or reserve appointments or to order food.Instagram will then add a Contact button to your profile. Contact information: If you didn’t add contact info during your account creation, you can do so at any time by tapping Edit profile.Link in bio: Link to your website, your latest blog post, a current campaign or a Link Tree.Your profile photo displays as 110 x 110 pixels (cropped to a circle), but it’s stored at 320 x 320, so that’s the size you should upload. Profile pic: Most brands use their logo.We’ve got a full guide to creating an effective Instagram bio for business (complete with templates), but here’s a quick video to walk you through the basics:Īlso be sure to make the most of the other components of your Instagram business profile: In 150 characters or less, your Instagram bio should describe your brand and showcase your brand voice. Learn more about the difference between Instagram business and creator accounts. Tap the X in the top left corner to close this window and return to your profile.This is technically optional, but it’s necessary in order to use Instagram shopping features or run ads on Instagram. If you plan to connect your Instagram business account with a Facebook business page, follow the prompts to connect your account to your Facebook Page.Add or edit relevant contact details, then use the slider to choose whether to show your contact information on your profile, then tap Next (or tap Don’t use my contact info to skip this step).

Use the slider to opt in or out of promotional emails from Instagram for professional accounts, then tap Next.

Choose Business (unless it makes sense for you to choose Creator), and tap Next.

Select a Category and use the slider to choose whether to show it on your profile, then tap Done.

Tap Continue (you may need to tap it multiple times as Instagram previews the available features of a professional account).

Otherwise, tap Account, then tap Switch to professional account. Some accounts may see Switch to professional account on this menu.

From your profile, tap the hamburger (three lines) menu icon in the upper-right corner.

You can have up to five Instagram accounts, so go ahead and keep your personal Instagram account personal if that’s what you prefer. If you have an existing personal or creator account you want to convert, that works too. You need to create an Instagram account first, then convert it to a business account.

How to set up Instagram for business in 4 steps 1. Easily customize them in Canva, and start getting more engagement today.

Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.

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#Instagram sign up not working how to#

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